UMBRA
Visual Identity
Overview
Glowcap, a beauty and skincare startup, brought us on board to create a brand identity that reflects their clean ingredients and modern aesthetic. From logo to packaging to site visuals, we crafted an entire design language.
Client:
Glowcap Beauty
Year:
2023
Category:
Branding
/
Packaging Design
Location:
Los Angeles, CA
The Challenge
Glowcap needed more than a logo — they needed a brand system that worked across touchpoints. Their early visuals felt too clinical, lacking warmth and shelf appeal.
No clear visual hierarchy on packaging
Generic branding that didn’t stand out
Lack of emotional connection through design
Poor scalability across web and print
The Solution
We introduced a soft, earthy color palette, paired with a custom wordmark and playful iconography. Packaging was restructured for clarity and premium feel. The site experience mirrored the in-store delight.
The Result
Glowcap saw a lift in both online sales and retail placement. The new brand now communicates both trust and style.
Client feedback
It’s more than design — they gave our brand a heartbeat.
Serena Liu
,
Founder
